Our enforcement technologies use algorithms and machine learning, modeled on human reviewers’ decisions, to help protect our users and keep our ad platforms safe. We use a combination of automated and human evaluation to ensure that ads comply with these policies. Restricted content and features: Content you can advertise, but with limitationsĮditorial and technical: Quality standards for your ads, websites, and appsĬlick through the policies below for policy definitions, examples, and troubleshooting steps. Prohibited practices: Things you can't do if you want to advertise with us Prohibited content: Content you can't advertise on the Google Network Our advertising policies cover 4 broad areas:

This means that our policies prohibit content that is harmful to users and the overall advertising ecosystem.

These policies are designed to ensure a safe and positive experience for our users and abide by applicable laws. The purpose of this help center is to help you build Google Ads campaigns that align with our advertising policies listed below. We strive to support a healthy digital advertising ecosystem-one that's trustworthy and transparent, and works for users, advertisers, and publishers. Overview of our policies and how we enforce them

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